Acquisition of Tangle Teezer by Mayfair Equity
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Transaction
Overview
Spayne Lindsay is delighted to announce that it has advised Mayfair Equity Partners (‘Mayfair’) on its investment in Tangle Teezer.
Founded in 2007 by Shaun Pulfrey, Tangle Teezer produces a range of innovative and tailored detangling, blow-drying and styling hairbrushes famous for their unique patented teeth technology. With record revenues of over £30m achieved in 2020 and presence in over 75 countries, the business has grown to become a world-renowned brand, recognised for creating the detangling haircare category, and is swiftly becoming an essential haircare companion to both consumers and haircare professionals. Tangle Teezer’s products are sold through well-established international online and multi-channel retailers with digital channels accounting for over 50% of sales today.
Mayfair is partnering with James Vowles, CEO, and his team to support further product innovation and international expansion. Shaun will remain a minority shareholder in the business.
“I am immensely proud to be joining forces with Mayfair in a strategic partnership. Their proven ability to back strong brands, with founder and management led business teams, made them my natural choice”
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